Effortless Marketing for Small Business

Effortless Marketing for Small Business

People have problems, challenges and goals to achieve. They are already looking for your solutions to their problems. Why? Because they CAN’T do what you do to be free of their “personal hell” without your help. Each person is a potential customer who has the problem...
How to Segment the Market For a New Product

How to Segment the Market For a New Product

Let’s suppose you serve a specific niche market. Luckily, you already know several common problems and challenges this market group experiences. However, did you ever think this market has a culture of its own? AND, there are subgroups or segments of your entire...
Making a Niche Market Video Content Series

Making a Niche Market Video Content Series

Suppose you sell golf equipment. In your blog posts, you talk all about things that help reduce frustration and improve their score for people who golf. The written word is great to convey instruction to improve a golf swing (or virtually any training program), but...
Include Integrity As One Company Brand Ingredient

Include Integrity As One Company Brand Ingredient

“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...