Blog
Proving Your Business Value
Do you believe in being honest in your business? If you do, your business value core beliefs align with a foundation for a profitable business. If honesty is just one value used in your business foundation, how do you prove honesty (and other values) to be valuable to...
Unique and Powerful SEO Content Strategy for Beginners
Want to improve your website SEO content? How about landing pages, blogs, your digital marketing in general? If so, here’s a secret from an experienced copywriter about how to improve online sales conversions. It is a secret most business owners do not understand they...
Want An Effective Facebook Engagement Strategy?
Business is all about relationships. Being social for your business is predominantly about sharing information that helps improve the lives of those you’ve chosen to serve. A common way to be social is through Facebook engagement. What Are Some Keys To Effective...
Creating and Conducting a Simple Social Media Campaign
Wonder how to run an effective social media campaign? It starts by focusing on building genuine, long term relationships with business people in your niche. Here’s an example of what’s needed to run an engaging campaign. Imagine this scene … a friend of yours has just...
Effortless Marketing for Small Business
People have problems, challenges and goals to achieve. They are already looking for your solutions to their problems. Why? Because they CAN’T do what you do to be free of their “personal hell” without your help. Each person is a potential customer who has the problem...
How to Segment the Market For a New Product
Let’s suppose you serve a specific niche market. Luckily, you already know several common problems and challenges this market group experiences. However, did you ever think this market has a culture of its own? AND, there are subgroups or segments of your entire...
Making a Niche Market Video Content Series
Suppose you sell golf equipment. In your blog posts, you talk all about things that help reduce frustration and improve their score for people who golf. The written word is great to convey instruction to improve a golf swing (or virtually any training program), but...
Include Integrity As One Company Brand Ingredient
“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...
Be A One Hit Wonder For Your Company Brand
Plastic wrap. The vacuum cleaner. Facial tissues. These everyday creations could be seen as what I call “One Hit Wonders.” You are a creative person if you are in business. There is a theme about the business solution you offer. Most likely, you have a centerpiece...
Marketing – How To Find Your Niche
What are the things ALL humans, no matter the time frame in which people live, needs that can be a successful business if done correctly? Believe it or not, figuring out how to find your niche and be successful at it often falls in three categories. These three...