Blog
Is Your Website a Popular Information Center?
Imagine that you are touring a foreign country. You need to know how to get to a certain destination. Where do you go to get answers to get to your desired destination? An information center! To site visitors, your website could be compared to a foreign country. They...
What Is Social Media Marketing All About In a Word, Relationships!
Remember when you were a little kid? It was easy to make friends. In elementary school, especially at recess, you would engage in interests you liked doing. Nobody felt afraid to socialize. You hadn’t yet learned to feel self-conscious about swinging with a friend on...
Repurposing Your Company Identity
With changing technology, businesses can either get on board or jump overboard! What is happening with your company regarding market changes? Are you looking at closing your business or can you repurpose your company identity and stay in business? Here are some ideas...
How To Get Natural Workplace Stress Relief
Think for a moment about your job. Oftentimes, people find jobs (compared with careers) stressful. What’s the difference between doing “just a job” to being in a career where work doesn’t feel like work? A job is doing something just to make money. When you only work...
Marketing Ideas – Are You Inadvertently Repelling Customers?
When it comes to your business, YOU see and think of your business as the greatest resource for the problem you solve. However, when it comes to marketing ideas about making it a place for your target market, are your PROSPECTS and CUSTOMERS hanging out there? If not,...
Marketing Ideas – Connecting With Customers
You most easily connect with customers by talking about at least one common interest you share with your target audience. This activity is actually simple. It is similar to what you did when you were a little kid at recess. You just said, “Hey, you want to go swing on...
Marketing Ideas – Finding Your Target Audience
Have you been easily finding your target audience? If so, you’ve discovered one of the secrets to connecting with customers – don’t talk about you; talk about the customer’s problem and if he or she has found a suitable solution to it. If he or she hasn’t, you can...
Marketing Ideas – Create Checklists to Attract Customers
In this series of blog posts revealing simple marketing ideas, did you know that your customers love getting and staying organized? They do! A simple marketing activity you can do is create checklists. Checklists help customers and prospects be able to perform tasks...
Marketing Ideas – Identify What Attracts Your Customers
Do you have a repeatable, measurable customer attracting process in place? If so, marketing ideas like using a process help your business effortlessly succeed. Success should be effortless, right? It can be when you have the right strategy and use it as a process....
Marketing Ideas – Customer Challenges Your Offers Solve
Close your eyes for a moment. Recall a fond memory of being someplace where you feel welcome and wanted. You are with others who really understand what matters to you. Read in today’s blog post about using winning marketing ideas. These are essentially ideas that...