How to Improve Customer Experience
Your customer is always right. Ever heard that saying before? If you are wondering how to improve customer experience, it needs to come from a place of service to your customer. How to do it? Basically, give them the experience of their dreams. Typically, your...
Every Problem Has a Solution
Your customers have problems and challenges. The truth is, every problem has a solution. See your business solution as the key to solving customer challenges. You can use this concept as a marketing strategy. However, you must clearly know what your customer’s...
Marketing and Promoting Belief in Your Offer
You believe passionately in your small business offer. To whom do you promote belief in your present? these surely to feel what you think? Or, do you look for folks who are difficult to promote your perception to? perhaps an extra query to ask is do you rather need to...
Marketing Trends 2019
You’re brainstorming your marketingstrategy for the future. You ask yourself, “What’s my company’s future look like?” You shrug your shoulders. So, what can you do to get things going forward for the coming year? Do research for marketing trends 2019. Marketing Trends...
Working with a Buyer Persona – Part Two – Buyer Persona Exercise
In part one of this topic, you learned generally about creating a buyer persona. In the next part of this topic, I will suggest ways to actually build a buyer persona. It would be helpful if you build a buyer persona for each product or service you offer. Keep this in...
Working with a Buyer Persona – Part One
Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...