Imagine going into a grocery store that specializes in selling organic foods from all over the world. You walk into the store looking for yuzu fruit. In your mind you’re hoping and expecting to find it. Yuzu fruit is not a fruit typically found in the local American grocery store chain. It is definitely different from other fruit. For the global organic foods store to sell yuzu fruit, the owners need to use a unique marketing strategy. It is this uniqueness or exclusivity that attracts specific types of shoppers to their store. Using this same idea, by using a unique marketing strategy, you can showcase your business and website. Spotlighting the differences of your business compared with others similar to yours, you can wipe out your competition!
A Unique Marketing Strategy Begins By Thinking Differently
In keeping with the example of the global foods organic store and selling yuzu fruit, the store owner needs to know who is starving for yuzu fruit? To find out more, market research is needed for yuzu fruit. This research is also needed for every item in the store.
Let’s begin with a marketing strategy aimed at people interested in staying healthy and even wanting to stay younger looking for the longest amount of time. In other words, they are interested in natural anti-aging products.
So, if you are uniquely targeting those interested in anti-aging, you can let these prospects know you sell yuzu fruit. Yuzu fruit, also known as citrus Junos has bumpy outer skin and a tart taste. But, to those interested in anti-aging, you would promote the anti-aging benefit to your ideal prospect as a part of your unique marketing strategy rather than its physical features. People will eat the strangest tasting things if it helps them achieve their health goals.
Due to its vitamin C content, this fruit also helps the skin look healthy and lovely. Additionally, vitamin C improves the synthesis of collagen, an important substance in your skin. With sufficient collagen, you reduce cracked, dry skin. Knowing this fact, you could appeal to women interested in helping improve various skin conditions. Aha! Another market segment who might want to buy yuzu fruit. Let’s continue.
Packed into yuzu we enjoy several skin-care ingredients. Vitamin A and C help improve acne in teenagers. Here, then, is another market segment to approach. When you know which segment of your market niche wants to achieve certain goals, and you reveal how your products and services help them get there, you can work a lot of information in to create and use a unique marketing strategy.
Yuzu fruit contains antibacterial properties. A study done at Kagoshima University reveals that the traits in yuzu prove to be effective against Escherichia Coli, Salmonella and other bacterial invaders. Using this bit of information, you can also market yuzu to those interested in natural products that fight bacterial infections.
Mainly, yuzu fruit helps with many health benefits including anti-cancer, weight loss, flu and cold preventative, and healthy blood flow. For more information about yuzu, just Google it.
The entire point here is that by doing market research, you can create and launch a unique marketing strategy for your products and services on your website. It is by truly knowing your market and what matters to them that your business can be a huge success.