Blog
Why Digital Ads Bring You More Leads Than Social Media Management
Knowing where to invest your time, energy, and money as a business owner is key. After all, time, money, and resources are finite. Therefore, you want to be putting it all into the most effective digital marketing strategies. In this article, we will be going over why...
The Psychology of Marketing – It’s a Mix of Art & Science
The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
Digital Ad Services Use Machine Learning to Get Better Results
When digital ad campaigns first begin, the ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system (such as Facebook or Google) learns more about the best people to target, times of day to show the...
How Are You Weathering The Coronavirus Economic Downturn?
You’ve moved your business online and become virtual.Do your customers know the novel Coronavirus hasn’t put you out of business? The Patch, an online newspaper, conducted a survey across the US. The following summarizes in a few words the most important message...
Coronavirus Got You Running Your Business From Home? Do This!
Panicking because the Coronavirus has you doing things differently won’t help your business keep going. However, being flexible will. Calmly thinking things through and acting with a calm head also will help you prevail. You might also need to start doing some tasks...
Video Marketing Ideas – Show Your Passion To Viewers
Are you running out of ideas for your videos? It may not have occurred to you but using simple video marketing ideas like sharing your passion for serving your market can make a great video series. When you show you genuinely care for your market in your videos, you...
Don’t Panic About Corona Virus – It Won’t Help Your Business
Your brain requires balanced brain chemistry to function optimally. If you panic, you can cause brain chemistry imbalances. These imbalances won’t help your business thrive, but staying calm can. It is by staying calm during this never-before-experienced Corona Virus...
If You Get Sick, Delegate Work
Some business owners just don’t know how to delegate work. It’s all fine and well that you own your business but outsourcing can be a real answer if you get sick.It can also help you get through the death of somebody close to you. Instead of panicking, it might be a...
How Do You Find A Lucrative Market?
In Ryan Levesque’s book Ask, he explains that a lucrative market must have 5 main elements to it. His other book Choose explains that businesses serve people. So, whatever enterprise you operate, first ask yourself the question, “Whom do you desire to serve?” It is by...
Marketing Ideas – Do You Believe The Same Beliefs as Your Customer?
Do you know your customer? If so, you know their beliefs and you align with them. If you do NOT know your customers and what really matters to them, your sales numbers show it. How Your Beliefs Relate to Customer Numbers and Sales Think about somebody you thoroughly...