When you own a small business, it can sometimes be difficult to think big. When you can make proper use of the internet, you can truly take your business to new heights. In fact, you might just be surprised at how simple digital marketing ideas for small businesses can help you succeed at business.
SEO
To take full advantage of the internet as a small business, you need to understand some basic digital marketing ideas. Keep reading to continue moving your business success in the right direction:
SEO – Most, if not all businesses are aware of SEO and what it can do to push clients in your direction. What you might not know, however, is just how to set the wheels in motion. There are a few things to consider when using SEO as a part of using digital marketing ideas. Using search engine optimization typically starts on your website.
Do you have a blog and are you updating it regularly with contextually relevant content? If so, you are creating a REASON for people to come to your website. Generally, when people feel motivated, inspired and interested in doing a certain activity, they also naturally feel compelled to keep engaging in that specific activity regularly.
Think about your life routines. You are engaging in them because you LIKE doing whatever it is you are doing. It is the same concept here. It is simply human nature to engage in what interests them.
Contextually relevant content regularly published is a way you can instantly brand yourself in a certain way. Many people like to read or listen to good stories. The best stories are the ones that keep moving the plot along in a way that interests, intrigues or fascinates the reader.
Applying this same concept to your website, give visitors “great story details” in the story you’re telling about your brand. Keep giving new story details, so people discover what happens next. It keeps them coming back to your website or blog for more.
The “new and different” excites a person’s mind. Content that is contextually relevant means it instantly interests your target audience to come back to your website to read what NEW thing is happening there. This NEW information helps your niche in a way meaningful to them.
Regularly publishing on your website and blog, contextually relevant, SEO formatted content is one of the most important factors for getting a steady stream of a targeted website and blog traffic. When you accurately and appropriately do digital marketing, you consistently enjoy the fruits of practicing it.
Powerful Yet Simple Digital Marketing Ideas
Continue to provide quality, contextually relevant content on your website, and you attract and build your fan base. The content needs to be new, different, unique to your niche competitors; something to which they can deeply relate AND fills a need, want or desire your niche is not getting or CAN’T or WON’T get from anywhere else because the WAY you provide content is superior to anything else out there.
It is the newness, the uniqueness, the different way you create and publish this specific content to which your niche feels attracted. Providing a new slant on specific niche issues, your tribe can resolve those issues better, faster, more conveniently, etc. These secrets you share in content attract your fans. It is also what will greatly increase your site’s traffic.
PPC
Although SEO is a long-term game that can improve your business in many ways, PPC is a short-term dynamo. With PPC, you are bidding on specific keywords and ranking at the top of Google. You only pay when someone clicks on your ad, meaning that you are only getting highly targeted traffic.
It is important, however, to use all of the tools at your disposal when starting a PPC campaign. This would include tracking your results and adding negative keywords to keep unqualified traffic from clicking your links.
Using negative keywords shows you are only looking for select niche traffic. For example, suppose you are a landscaping coach. You do want “landscaping students.” However, you do NOT want massage therapy students, roller skating students or potty-training students, etc. So, you can use negative keywords to make sure your ad will only show for certain select keyword reasons. PPC is a powerful tool when it is used properly.
Email Marketing
If you are not yet gathering email addresses of your clients and website visitors, you are leaving a lot of money on the table. Email is the single most important factor for building relationships and getting people to visit your website again. If you aren’t giving people the chance to sign up for your newsletter, many of them are leaving your website and will not return. Provide regular updates and useful information to those on your list. You will not believe the power of having an email list until you experience it for yourself.
Social Media Marketing
Finally, use social media outlets, such as Facebook, Twitter, and Instagram. Being social is a powerful way to push your message to your ideal users. Social media platforms offer targeted advertising opportunities. They can be beneficial on some levels.
Take the time to put these simple digital marketing ideas into action today. When you do so, you can begin to enjoy all that online promotion has to offer.
Click on the link to take your small business marketing to new heights.