Marketing – How To Find Your Niche

Marketing - How To Find Your Niche

What are the things ALL humans, no matter the time frame in which people live, needs that can be a successful business if done correctly? Believe it or not, figuring out how to find your niche and be successful at it often falls in three categories. These three business categories are timeless. Some faddish businesses come and go but these three basic business categories exist throughout the ages. What are these three money-maker genres?

  • Health
  • Money
  • Relationships

Don’t Know How To Find Your Niche? Think timeless!

Everyone is a shopper. We look for products and services that satisfy our desires, needs and wants. Throughout the ages, people always have desires, needs and wants. When your niche is a timeless niche, you can more easily be a business success.

That being said, if you can think of a personal passion regarding health (or natural wellness), money (or something about finances) or how to improve relationships, you have found your niche. So, let’s get a little bit more specific.


If you wanted to start an enterprise in the health field, how to find your niche begins with something personally significant to you. Here are some possible categories regarding health that could be a successful business:

  • Women’s health
  • Men’s health
  • Children’s health
  • Natural health (complementary medicine/natural solutions to wellness)
  • Mental health
  • Emotional health
  • Physical health (for the best athletic performance)
  • Spiritual health
  • Pet health
  • Livestock health

These are just a few sub-niched ideas of the general market all about health. When you are a health enthusiast, you can figure out how to find your niche by focusing on your passions about health.


If you wanted to open a financial consulting company, how to find your niche may need to include certified financial training or licensing. So, if you are generally “good managing money” or making money, make sure all your credentials are in place first. Here are some possible categories having to do with money/wealth that could be a successful business:

  • Banker training programs
  • Investment training programs
  • How to apply for and be awarded grants for nonprofit organizations
  • Insurance agent
  • Entrepreneur training for how to make money from home
  • Training programs that teach entrepreneurs how to manage their business money
  • Financial analyst
  • Securities, Commodities and Financial Service Sales Agents
  • Budget Analyst
  • Financial planning
  • Personal financial advisor
  • These are just a few sub-niches out of hundreds of desired money careers. If you are an expert at handling money well, people want to hire you!


Are you all about relationships? Do you typically help people understand how to engage in compatible, respectful, genuinely happy relationships? If so, you might want to operate a relationship-oriented business. Some possible topics when wondering how to find your niche that includes healthy relationships may be:

  • Counselor
  • Psychologist
  • Clergy
  • Dating advice
  • Advise to pet owners
  • Salesperson
  • Restaurant server
  • Cosmetologist
  • Public relations
  • Animal behavior trainer

These are just a few sub-niched ideas of the general market regarding relationships. Using some of these ideas on how to find your niche, your imagination can go wild! Just imagine the possibilities!

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