It’s December. You and perhaps your team are talking about an upcoming future strategy to stay profitable. What might you include for marketing trends 2020? Which might you leave back in 2019? These questions offer a guide to help you prepare for the year ahead.
Marketing Trends 2020 Begins by Brainstorming
New things happened in 2019, affecting the year ahead. One main thing mandatory for your business is incorporating ADA compliance requirements. A historic supreme court judgment last year caused a surge in website owners being sued for non-compliance with ADA. What comprises some of the most significant benefits to you by adopting these new website requirements?
- Avoid lawsuits
- Avoid government fines
- Protect your company’s online reputation
- Rank higher on search engines
- Stay profitable
Important Marketing Strategies
In addition to being or transforming your website into an ADA compliant one, you’ll probably also want to continue incorporating these marketing strategies:
- Support your market segments by providing contextually relevant content
- Remember that you are in business to serve specific markets – stay focused on this one idea
- See the solutions your products/services offer to the markets you serve through their eyes
- Use your website as a place to meet prospective clients via your SEO web content, video storytelling/education and valuable free information sources to build your list
- Be genuine; invest in building relationships with people looking for honest answers to their situations
- Consider participating in joint ventures to serve your community from different approaches
Make Your Website ADA Compliant
Let’s return to the topic of making your website ADA compliant. As business people become more aware of including those with handicaps into the online purchasing arena, they improve life quality for their customers. Since the law requires you to upgrade your website, doesn’t it make sense to take action today?
How do you make your website ADA compliant? It begins by creating web content accessible to the blind and deaf in a way they can connect. The ADA compliance requirements mean your website must now include functions for those who must navigate a webpage by using their voice. The same is true for other folks needing to use assistive technology like screen readers. It surely is a new world when it comes to how your website works. Law makes you take action now to upgrade your website.
There is no benefit to you grumbling or complaining about it. Think about this; do any of your family members have disabilities? Maybe you have a disability. The ones without disabilities can already use websites by commonly designed features. But now the Americans With Disabilities Act acknowledges that’s only serving a partial percentage of website visitors. Change is the one constant in life.
Need help bringing your website into ADA compliance? Contact us by email at [email protected]. We’re here to help you strategize ways to stay in business. Know this; unlike GDPR, this new ADA requirement gives those with handicaps the opportunity to file a lawsuit against you with no notice.
In other words, you might one day go to your mailbox. Without warning, official paperwork notifies you of a lawsuit against you due to ADA non-compliance. There’s a simple way to avoid that. Let us help you become ADA compliant before disaster strikes! We are your one-stop shop when it comes to everything online for your digital marketing needs and wants.