Do you believe in being honest in your business? If you do, your business value core beliefs align with a foundation for a profitable business. If honesty is just one value used in your business foundation, how do you prove honesty (and other values) to be valuable to your target market? One way you can prove honesty to be priceless to your customers is to compare it to the disadvantages of dishonest business practices. You could publish these comparisons right on your home page. Sometimes by saying the obvious, you can spotlight your business value.
Business value can be defined in many different ways. Your behavior shows different examples of core values that really matter to you. Like most parents who don’t realize their children are always watching, your prospects and customers/clients are always watching what you do. This being the case, assure that you do things that show your credibility.
When you do things that matter most to them, customers see they have chosen the right option about being your customer. Here are just a few –
- If you violate their personal core values, they may forgive you once but probably not twice
- If you consistently support your company core values, they can easily choose to be a loyal customer permanently
- Whether you deliver on promises or turn out to be seen as a turncoat to them, they may talk about you. For this reason, give your customers something good to say about you and your business value for them.
Since many people rely on customer reviews before purchasing, think about your core values. Have you given customers room to publish a bad online review? If so, see what you can do to improve or resolve the situation. In the end, everyone wins when business value takes the forefront.
Affirm and reaffirm your nature to be honest in your business. Follow up on that affirmation. Be a positive influence for your market segment. In fact, by modeling honesty, you may cause others to be honest by seeing your dependable success record.
Business Value Can be Used To Show Your Credibility Reputation
As you share personal details with your target audience, your engagement can influence other people’s values. Sharing your life experience interpretations of being an honest business owner can be a strong teacher for success.
Our behaviors typically reveal the chosen core values in business. Have you chosen your standards and core values? If not, ask family, friends and colleagues to describe what they believe are your personal core values. They will know what they are because of your behaviors.
When people reveal their understanding of your core values, they will talk about your behaviors. If you dislike what you hear them saying, remember that you can often change behaviors. Changing behaviors can improve your business value.
Here are some core business value examples. Are some of these the same as yours?
- Delivering on promises
- Genuine love
- Human decency
- Love for animals
- Love for children
- Love for the elderly
The bottom line here is that business value has to be proven. It is by proving your value to customers that you stay a successful business!