Have what you think is a good idea for a business but don’t know how to promote your idea? The answer might be to arrange a joint venture partner. This type of arrangement doesn’t mean you have to be in business with each other. It can be a mutually beneficial business relationship with another person, not a legally binding partner but a useful resource.

A Joint Venture Partner Can Be A Business Resource

Ever attend a training course and then apply the learned information to your specific business? A training course can be an example of a joint venture partner. You learned something new that resourcefully improved your business.

Here’s another example of a joint venture partner. Suppose you are not very confident when it comes to accounting. You outsource your accounting task to an outside person. Outsourcing your accounting needs with an external accountant could be considered a joint venture partner.

Want another example of a joint venture partner? Suppose you operate a training company. However, you need help with digital marketing.

You feel comfortable speaking before an audience. What business not in competition with your training company might benefit from a brown bag lunch seminar you would conduct? How about a digital marketing company that hosts local business networking events in their building?

You provide the attraction. The digital marketing company promotes the event. Voila! You’ve found a partner that takes care of your digital marketing needs for the occasion.

Marketing activities will be the thing you do most to succeed in your business. If you need a digital marketing joint venture partner, look for those who are succeeding in this activity. Then, suggest an event where they do the marketing and you provide the customer-attracting content.

You might wonder how to find & engage with business people. It requires you to focus on actively networking with others!

Do you feel like things are holding you back from being a business success? If so, it might require getting a specific coach. If the things preventing you from succeeding have an element of fear to them, such as the fear of success or failure, you might need to contact a thinking strategy or mental health professional who specializes in resolving fears and phobias. That person could be a psychologist or a professional hypnotist.

A joint venture partner could be the business next door. Or it could be somebody in another country. It depends upon whether you do business locally or globally. Whatever the case may be promoting each other can be doing something as simple as sharing each other’s business materials. Digitally, it could be sharing the other person’s website links or social media post links.

Think you’ve found somebody compatible with your business vision? Ask them out for a cup of tea or a luncheon. It takes getting to know someone by engaging with them to see if you think alike. If so, hooray! You’ve found a suitable joint venture partner.