Knowing where to invest your time, energy, and money as a business owner is key. After all, time, money, and resources are finite. Therefore, you want to be putting it all into the most effective digital marketing strategies. In this article, we will be going over why digital ads are able to bring a lot more leads to your business than social media management.
Reasons Digital Ads Bring More Leads:
This is one of the main reasons digital advertising is so effective. Things like Facebook ads or Google PPC will drive a lot more leads to your business because you can specifically target a certain demographic. Being able to target a specific target demographic that is more likely to make a purchase can enable you to optimize conversions by a considerable margin. You will be able to purchase and display ads for those that type in buying keywords for your product or service which can improve your chances of putting your offer in front of someone that is likely to convert. Being able to target your advertisements to those that are highly likely to convert can end up allowing you to drive more warm leads. Whereas, social media management is really only going to target those that are actively looking at your social media profiles. These people tend to be existing customers.
2. Wider Audience
As mentioned, with social media management, you are primarily going to be targeting those that have already become customers. With ads, you will be able to target those outside of your existing customer base. This will allow you to leverage these ads to drive more traffic to your website and more interest in your business from outside of your current customer base. This can help you attract a much wider audience.
Things like Facebook ads are going to allow you to leverage re-targeting which can drive more warm leads to your business. You will not be able to do the same with social media management. Being able to leverage re-targeting makes digital advertising a must for any business that wants to generate more leads and maximize their conversions.
Overall, there are so many reasons you should be spending a lot of your time, money, and energy on integrating paid advertising strategies into your marketing mix. While social media management is certainly a good investment for your business, you shouldn’t be taking away from the budget that you are using on your paid advertising efforts. You want to use paid ads to drive more traffic to your site. By doing this, you will be able to target a wider audience and you will be able to take advantage of the ultra-targeting methods that it presents. You can segment your ads based on demographics, interests, and more. Being able to play around with so much information can help you optimize your ads to reach only prospective customers that are most likely to convert into actual customers for your business which can dramatically lower your customer acquisition costs.