You are in business to serve your market’s needs. To do this, it is necessary to see various story situations where you could solve a common challenge for your ideal prospect via your product or service. Once you can map out situations and repeatedly promote your...
When it comes to serving your market’s needs, it is necessary to think like your ideal prospect. To do this, it is effective to use all the details of your customer avatar also known as a buyer persona. A buyer persona is a document that includes a list of common...
