Knowing where to invest your time, energy, and money as a business owner is key. After all, time, money, and resources are finite. Therefore, you want to be putting it all into the most effective digital marketing strategies. In this article, we will be going over why...
The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
When digital ad campaigns first begin, the ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system (such as Facebook or Google) learns more about the best people to target, times of day to show the...
You’ve moved your business online and become virtual.Do your customers know the novel Coronavirus hasn’t put you out of business? The Patch, an online newspaper, conducted a survey across the US. The following summarizes in a few words the most important message...
Panicking because the Coronavirus has you doing things differently won’t help your business keep going. However, being flexible will. Calmly thinking things through and acting with a calm head also will help you prevail. You might also need to start doing some tasks...
