Marketing, Marketing Strategy
The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
Marketing, PPC Advertising
When digital ad campaigns first begin, the ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system (such as Facebook or Google) learns more about the best people to target, times of day to show the...
