The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
When digital ad campaigns first begin, the ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system (such as Facebook or Google) learns more about the best people to target, times of day to show the...
Do you know your customer? If so, you know their beliefs and you align with them. If you do NOT know your customers and what really matters to them, your sales numbers show it. How Your Beliefs Relate to Customer Numbers and Sales Think about somebody you thoroughly...
One of the most common & inadvertent mistakes small business owners make when looking for customers is chasing them. Think you have to convince people to become your customers? If so, you are focusing your promotional campaigns on satisfying your needs more than...
You passionately believe in your business that helps people live better. That’s good. If you are new to working for yourself, small business owner training is a must. The largest amount of time and money you’ll invest for your business will be on marketing skills....
Like most businesses, you have at least one website. On the home page, you’ve published content that sounds like you know what matters to your market. Proof that you understand what’s significant to your market shows up in your profits. This marketing strategy works...
Do you believe in your business? If so, your customers probably know it. Your actions speak louder than your words. Just SAYING you believe in helping your market and then only offering solutions they don’t want is not fully serving your market. Instead, it is not...
Do you have a compliant website? If not, you could get sued. If that sounds unappealing (and ominous), you might want to make sure you or your webmaster whips your website into shape, especially before January 1, 2020. Keep reading to find out more. A Compliant...
