The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
Like most businesses, you have at least one website. On the home page, you’ve published content that sounds like you know what matters to your market. Proof that you understand what’s significant to your market shows up in your profits. This marketing strategy works...
Do you have a compliant website? If not, you could get sued. If that sounds unappealing (and ominous), you might want to make sure you or your webmaster whips your website into shape, especially before January 1, 2020. Keep reading to find out more. A Compliant...
It’s December. You and perhaps your team are talking about an upcoming future strategy to stay profitable. What might you include for marketing trends 2020? Which might you leave back in 2019? These questions offer a guide to help you prepare for the year ahead....
What’s happening in your business life? You can feel inundated with many business tasks. This can lead to feelings of overwhelm. When you feel overloaded you might become a little “business comatose” as well, feeling immobilized for decision making. Trying to do TOO...
Marketing is passionately engaging with everyone in your market about ways they can add value to their lives. When you passionately inspire, motivate, say and do things that make life better, you have a good marketing strategy that works. Success in your business...
People have problems, challenges and goals to achieve. They are already looking for your solutions to their problems. Why? Because they CAN’T do what you do to be free of their “personal hell” without your help. Each person is a potential customer who has the problem...
Your customer is always right. Ever heard that saying before? If you are wondering how to improve customer experience, it needs to come from a place of service to your customer. How to do it? Basically, give them the experience of their dreams. Typically, your...
