Marketing, Marketing Strategy
The psychology of marketing is both an art and a science. Marketing involves psychology, art, and science (technology and statistics). Of these, psychology is the most important. People buy because they know, like and trust. The “know” is achieved through technology...
Marketing, Marketing Strategy
Like most businesses, you have at least one website. On the home page, you’ve published content that sounds like you know what matters to your market. Proof that you understand what’s significant to your market shows up in your profits. This marketing strategy works...
Marketing, Marketing Strategy, Websites
Do you have a compliant website? If not, you could get sued. If that sounds unappealing (and ominous), you might want to make sure you or your webmaster whips your website into shape, especially before January 1, 2020. Keep reading to find out more. A Compliant...
Marketing, Marketing Strategy
What’s happening in your business life? You can feel inundated with many business tasks. This can lead to feelings of overwhelm. When you feel overloaded you might become a little “business comatose” as well, feeling immobilized for decision making. Trying to do TOO...
