Brand identity. When you know how to speak to what really matters to your target audience, you are building your brand identity. Speaking the language of your target audience comes with your marketing promotions. All promotions need to be tested. The more you...
Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part...
You are a shopper. Everyone, even kids, are shoppers. Shopping is actually an activity in which you engage your senses, judgment, criticisms, hopes, dreams, feelings, etc. How do you create a company brand your ideal prospects love? It starts by thinking and FEELING...
