Imagine that you are touring a foreign country. You need to know how to get to a certain destination. Where do you go to get answers to get to your desired destination? An information center! To site visitors, your website could be compared to a foreign country. They...
Imagine going into a grocery store that specializes in selling organic foods from all over the world. You walk into the store looking for yuzu fruit. In your mind you’re hoping and expecting to find it. Yuzu fruit is not a fruit typically found in the local American...
Popular websites are simple to understand. The content is also relevant to what really matters to the end user. They also typically can be understood by someone reading at an eighth-grade reading level. In other words, keep it simple and relevant to YOUR ideal site...