“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...
Plastic wrap. The vacuum cleaner. Facial tissues. These everyday creations could be seen as what I call “One Hit Wonders.” You are a creative person if you are in business. There is a theme about the business solution you offer. Most likely, you have a centerpiece...
With changing technology, businesses can either get on board or jump overboard! What is happening with your company regarding market changes? Are you looking at closing your business or can you repurpose your company identity and stay in business? Here are some ideas...
Betty Boop. Bullwinkle J. Moose. Your favorite sports personality. What does each of these characters in your life all have in common? Company identity. When you keep company with your target audience, make your good qualities easily identifiable. They become a part...
When people who are Star Wars fans listen to the voice of Darth Vader, they instantly know who is speaking. James Earl Jones’s voice is unmistakable. When you think of his easily identifiable voice, what voice qualities make his voice so easy to recognize? Apply this...
