One of the most common & inadvertent mistakes small business owners make when looking for customers is chasing them. Think you have to convince people to become your customers? If so, you are focusing your promotional campaigns on satisfying your needs more than...
Have what you think is a good idea for a business but don’t know how to promote your idea? The answer might be to arrange a joint venture partner. This type of arrangement doesn’t mean you have to be in business with each other. It can be a mutually beneficial...
You passionately believe in your business that helps people live better. That’s good. If you are new to working for yourself, small business owner training is a must. The largest amount of time and money you’ll invest for your business will be on marketing skills....
In business, we establish relationships with others. We network with people sharing views with like-minded others who see life the way we see it. In marketing and advertising, we share life views using either keywords or common interests. For example, Google Ads uses...
You are in business to serve your market’s needs. To do this, it is necessary to see various story situations where you could solve a common challenge for your ideal prospect via your product or service. Once you can map out situations and repeatedly promote your...