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Improve Accuracy At Work To Market Better
Do you know how to improve accuracy at work to market better? One thing you can do is get organized. A professional organizer can help you stay on track. Hiring a digital marketing company is like employing a team of professional organizers! If you are disorganized in...
How To Delegate Work
Do you know how to delegate work? Most small business owners must wear many different hats to successfully run their business. DIY (Do-It-Yourself) is often their middle name. However, just because you, the small business owner CAN do many things doesn’t mean you have...
Outsourcing as a Delegation Tool
As a small business owner, when you use outsourcing, you are also using task delegation to keep your enterprise moving forward. Believe that outsourcing also causes you to feel a loss of control over your business? That a self-defeating way to think! Instead, think of...
Marketing Trends 2019
You’re brainstorming your marketingstrategy for the future. You ask yourself, “What’s my company’s future look like?” You shrug your shoulders. So, what can you do to get things going forward for the coming year? Do research for marketing trends 2019. Marketing Trends...
Working with a Buyer Persona – Part Two – Buyer Persona Exercise
In part one of this topic, you learned generally about creating a buyer persona. In the next part of this topic, I will suggest ways to actually build a buyer persona. It would be helpful if you build a buyer persona for each product or service you offer. Keep this in...
Working with a Buyer Persona – Part One
Imagine this scenario… YOU want to buy a widget. On your journey to buy that widget, you exhibit buyer persona characteristics proprietary to you. That means your perceptions about the reasons you want to buy that specific widget apply ONLY to you. They are first...
Outsource Digital Marketing Tips
Do you know your core marketing activity competencies? For example, some people may be very good at engagement while others may be good at closing sales. When it comes to small business owners knowing their marketing task abilities and inabilities (marketing skill...
Pros and Cons of Outsourcing
Let’s suppose that your company is a small business in need of marketing expertise. You realize you don’t have the time or expertise to do all of your digital marketing. You wonder if you need an individual freelancer or a digital marketing company. It can be...
What is A Digital Marketing Service Guarantee?
What is a very common service business with which you probably engage every day? Meteorology. This well-known service business CAN’T guarantee the accuracy of weather predictions…EVER. Why? Humans do not have complete control over atmospheric environments. Because...
How to Make Good Video Content
Imagine coming to a website that talks all about the things you LOVE. Suppose, for example, you love watching good movies. To you, good movies contain stars from the 1930s. That means the movies you watch are all in black and white. Your website sells black and white...