In today’s digital age, having a strong online presence is essential for small businesses. Social media has become a powerful platform for reaching a broader audience and building brand awareness. Small Business Social Media Marketing is not just an option;...
Do you know your customer? If so, you know their beliefs and you align with them. If you do NOT know your customers and what really matters to them, your sales numbers show it. How Your Beliefs Relate to Customer Numbers and Sales Think about somebody you thoroughly...
One of the most common & inadvertent mistakes small business owners make when looking for customers is chasing them. Think you have to convince people to become your customers? If so, you are focusing your promotional campaigns on satisfying your needs more than...
You passionately believe in your business that helps people live better. That’s good. If you are new to working for yourself, small business owner training is a must. The largest amount of time and money you’ll invest for your business will be on marketing skills....
Do you believe in your business? If so, your customers probably know it. Your actions speak louder than your words. Just SAYING you believe in helping your market and then only offering solutions they don’t want is not fully serving your market. Instead, it is not...