In today’s digital age, having a strong online presence is essential for small businesses. Social media has become a powerful platform for reaching a broader audience and building brand awareness. Small Business Social Media Marketing is not just an option;...
When digital ad campaigns first begin, the ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system (such as Facebook or Google) learns more about the best people to target, times of day to show the...
Do you know your customer? If so, you know their beliefs and you align with them. If you do NOT know your customers and what really matters to them, your sales numbers show it. How Your Beliefs Relate to Customer Numbers and Sales Think about somebody you thoroughly...
One of the most common & inadvertent mistakes small business owners make when looking for customers is chasing them. Think you have to convince people to become your customers? If so, you are focusing your promotional campaigns on satisfying your needs more than...
Like most businesses, you have at least one website. On the home page, you’ve published content that sounds like you know what matters to your market. Proof that you understand what’s significant to your market shows up in your profits. This marketing strategy works...
