Include Integrity As One Company Brand Ingredient
“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...
Be A One Hit Wonder For Your Company Brand
Plastic wrap. The vacuum cleaner. Facial tissues. These everyday creations could be seen as what I call “One Hit Wonders.” You are a creative person if you are in business. There is a theme about the business solution you offer. Most likely, you have a centerpiece...
Marketing – How To Find Your Niche
What are the things ALL humans, no matter the time frame in which people live, needs that can be a successful business if done correctly? Believe it or not, figuring out how to find your niche and be successful at it often falls in three categories. These three...