Include Integrity As One Company Brand Ingredient

Include Integrity As One Company Brand Ingredient

“I promise.” Do you use these words in your company brand? By delivering what you say you will deliver, you are using integrity in your business. What does integrity look like in the mind of your prospects and customers? Images of desired outcomes as a result of using...
Be A One Hit Wonder For Your Company Brand

Be A One Hit Wonder For Your Company Brand

Plastic wrap. The vacuum cleaner. Facial tissues. These everyday creations could be seen as what I call “One Hit Wonders.” You are a creative person if you are in business. There is a theme about the business solution you offer. Most likely, you have a centerpiece...
Marketing – How To Find Your Niche

Marketing – How To Find Your Niche

What are the things ALL humans, no matter the time frame in which people live, needs that can be a successful business if done correctly? Believe it or not, figuring out how to find your niche and be successful at it often falls in three categories. These three...
Repurposing Your Company Identity

Repurposing Your Company Identity

With changing technology, businesses can either get on board or jump overboard! What is happening with your company regarding market changes? Are you looking at closing your business or can you repurpose your company identity and stay in business? Here are some ideas...
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