One of the most common & inadvertent mistakes small business owners make when looking for customers is chasing them. Think you have to convince people to become your customers? If so, you are focusing your promotional campaigns on satisfying your needs more than...
Like most businesses, you have at least one website. On the home page, you’ve published content that sounds like you know what matters to your market. Proof that you understand what’s significant to your market shows up in your profits. This marketing strategy works...
Do you believe in your business? If so, your customers probably know it. Your actions speak louder than your words. Just SAYING you believe in helping your market and then only offering solutions they don’t want is not fully serving your market. Instead, it is not...
Imagine a prospect coming to your website wanting to buy your delicious barbeque sauce. Because you believe in adding value to your customer’s quest for great barbequing, you offer special package deals on more than 1 bottle. This is an example of adding value to your...
When it comes to your business, YOU see and think of your business as the greatest resource for the problem you solve. However, when it comes to marketing ideas about making it a place for your target market, are your PROSPECTS and CUSTOMERS hanging out there? If not,...